Frequently Asked Questions

What is ID Pop Shop?

ID Pop Shop is a “boutique-style” retail pop-up event that showcases the work of New York City’s best independent designers and artists. Designers and artists include apparel, accessories, jewelry, bath and body, street wear, visual art, and more! ID Pop Shop has one to two week events. All brands must design, curate, and/or make their own products.


What does the “ID” in ID Pop Shop stand for?

“ID” stands for Independent Designer. ID Pop Shop was formerly known as Independent Designer Pop Shop.


How and when did ID Pop Shop start?

As designers themselves, Raoul Calleja of Vernakular Photo Designs, and Barbara Wilkinson of Barbara Wilkinson Jewelry, couldn’t find events that were right for them. They decided to organize their own event. ID Pop Shop had its first event at the Event Space at Chelsea Market in June 2011. Since then, there have been over 60 events in and around Chelsea Market/High Line area and on Newbury Street in Boston.

Beginning January 2017, Raoul Calleja is joined by old friend, Peter Cooper, as co-owner of ID Pop Shop. Together, they will continue ID Pop Shop’s mandate of bringing together the best in independent art and design with retail pop-up events in New York City and Boston, and who knows, maybe other cities.


How is the event curated?

We carefully curate each event ensuring that no one category is overrepresented. For instance, jewelry is limited to no more than one-quarter of total participants. We choose brands/designers who adhere to the spirit of ID Pop Shop and 95 percent of brands/designers are returning participants.


How many designers participate at each event?

This depends on the location. In the Event Space at Chelsea Market (in front of Amy’s Bread), we typically have 22 to 27 designers participating. We have also had smaller events at other venues that featured 15 to 20 designers.


How many designers have participated in ID Pop Shop?

Since June 2011, we have had over 150 brands participate in ID Pop Shop events. 95 percent of the brands have participated more than once. We also have a handful of regulars who have done all (or almost all) of our shows.


How often does ID Pop Shop pop up?

ID Pop Shop typically has pop-up events every four to six weeks.


What is the size and cost of a space?

At ID Pop Shop at Chelsea Market, the size of the spaces are 5’ x 7’ and 6’ x 9.’ We also have introductory and larger spots available. The cost of spaces ranges from $2025 to $3075.

What is included in the participation fee?

The participation fee includes the space, WiFi, and marketing. The participation fee DOES NOT include furniture or display. Each brand is responsible for his/her own display and furniture. As this is a “boutique-style” event, we require all participants to use furniture, displays, and signage that meet a standard of professionalism and good taste. We do not allow plastic market-style tables, patio chairs, plastic hangers, or homemade signs. Having a professional look usually translates to better sales. All booth displays must be approved before set-up.


How is the event marketed?

We do extensive social media, email blasts, and work with PR professionals. We have received a lot of good press in the past, including Daily Front Row. In addition, we also encourage all designers to promote their own brands when they participate at ID Pop Shop. By communicating the event to their customers via email blasts, social media, and word of mouth communication, the size of the outreach exponentially increases, especially with 25 designers participating.


What is the Chelsea Market customer?

Chelsea Market and the High Line area is arguably the most exciting area in New York City. Chelsea Market attracts locals, business professionals, and tourists. Google, Food Network, Oxygen, and Major League Baseball are some of the major tenants at Chelsea Market.


What are the busiest days at ID Pop Shop at Chelsea Market?

It’s hard to say what the busiest days are because each brand is different. Generally speaking, Saturdays and Sundays have the most foot traffic at Chelsea Market.